Ad Networks Hold All The Cards
The Need For Greater Transparency
There needs to be greater transparency into the service ad networks provide to advertisers.
Hidden behind pretty-looking dashboards, lies a ton of data which we have no access to. Instead, we’re told to trust their algorithms to know what’s best for our businesses.
But what’s really going on behind the scenes of your ad campaigns?
Inside Your Ad Data
The Impact of Opaque Traffic.
A large percentage of the traffic we pay for is poor quality. Advertisers don’t realize because it’s wrongly accepted that not every click can be valuable.
Unintended Clicks
It’s so easy for uninterested people to accidentally click your ads and waste your budget.
Invalid Clicks
Not every click is from a human. Removing bots will instantly boost your ROI.
Fraudulent Clicks
1 in 5 clicks are fraudulent, so they undoubtedly will be affecting your campaigns.
Competitors
Clicking on competitors’ ads is a dirty tactic, but one that’s all too common.
Ad Platforms Don’t Protect You
Facebook Has More Bots Than People
Don’t ad platforms block the bad stuff? Well, they do in the same way that a holey umbrella stops the rain… you still end up soaked.
You may have heard of the mystical beast that is a refund – they do exist! There’s a lot of wrestling, paperwork, and tears involved, but if you’re up for the fight, you could be rewarded with a partial refund. Woo!
But this doesn’t stop bots and other invalid sources from clicking on your ads again or reverse the impact this bad traffic has had on your wider marketing funnel.
Our annual Click Fraud Report goes into more detail about the exact levels of fraud ad platforms fail to detect.
Lack Of Transparency & Control
You really don’t get much of a say in what happens to your ad campaigns. Yeah, you can make campaign changes and tinker with your targeting, but if ad networks decide to pull the rug… prepare to meet the ground.
And things are only getting worse. We’ve said goodbye to third-party cookies. Adios to Expanded Text Ads. Au revoir to detailed ad targeting categories. What’s next?
$100
billion estimated loss to ad fraud by 2023.
Juniper Research
36%
of display ad clicks are fraudulent.
Lunio
50%
of all ads are never seen by a human.
Google
78%
of marketers cite click fraud as their top concern.
Adweek
65%
of buyers click on PPC ads.
WordLead
$100
million invalid clicks blocked by Lunio.
Lunio
$100
billion estimated loss to ad fraud by 2023.
Juniper Research
36%
of display ad clicks are fraudulent.
Lunio
50%
of all ads are never seen by a human.
Google
78%
of marketers cite click fraud as their top concern.
Adweek
65%
of buyers click on PPC ads.
WordLead
$100
million invalid clicks blocked by Lunio.
Lunio
$100
billion estimated loss to ad fraud by 2023.
Juniper Research
36%
of display ad clicks are fraudulent.
Lunio
50%
of all ads are never seen by a human.
Google
78%
of marketers cite click fraud as their top concern.
Adweek
65%
of buyers click on PPC ads.
WordLead
$100
million invalid clicks blocked by Lunio.
Lunio
"In one week the platform identified over 1,000 invalid clicks per day.Read Case Study
Calculate The Cost Of Ad Fraud To Your Business
Find out the impact of ad fraud on Marketing KPIs and how much ROAS you can unlock with Lunio.
Get Started NowMissed Opportunities. Damaged ROI.
Invalid Clicks In Action
The impact of invalid clicks reaches far beyond just wasted advertising budgets.
Bad clicks become exponentially more expensive as they cycle through your sales funnel and cause you to misidentify who your real customers are.
They disrupt your entire business operations, from affecting sales strategies to damaging client services, and you enter a vicious circle of attracting more of the same bad traffic.
Why not flip the script? Start using what you don’t want clicking your ads to inform your optimizations for real users.
4. Attract More Of The Same
Bidding algorithms are fed inaccurate data leading to inaccurate bids and more bad traffic.
1. Low-Quality Clicks
Invalid and fraudulent traffic clicks your ads and wastes your marketing budget.
2. Misleading ICP
With bad data in the mix, it becomes difficult to identify the behaviors of your real customers.
3. Inaccurate Optimizations
Decisions that affect your whole funnel are made from wrong insights.
4. Attract More Of The Same
Bidding algorithms are fed inaccurate data leading to inaccurate bids and more bad traffic.
1. Low-Quality Clicks
Invalid and fraudulent traffic clicks your ads and wastes your marketing budget.
What Ad Networks Are Keeping To Themselves
What’s Missing From Your Data
Advertisement platforms deal with huge amounts of data. The more data they show to advertisers, the more questions they receive, leading to uncertainty.
As a result, most of the data is hidden from advertisers and instead presented as simple figures: clicks, impressions, and conversions.
This means you’re kept away from vital info that you’re paying for. We're here to elaborate on this ‘hidden’ click data and give you full transparency into your ad campaigns.
The Ultimate Guide To Advertising In A Privacy-First World 2022
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