As a PPC marketer, it’s your job to keep to date with the latest news and changes in the world of paid search. And with plenty of different PPC networks out there, these changes are becoming more and more frequent now.
To help you keep up to date with the latest news and improve your PPC skills, we’re taking a look at the best PPC blogs. No matter if you’re a seasoned pay per click professional or a newcomer to the world of paid search, these blogs are a great way to learn new tricks. Not only will they give you a heads up of any upcoming PPC platform changes, but they’ll also give you great advice and ideas to try on your own campaigns.
So grab your pen and paper and get ready to start taking notes! Here are the best PPC blogs you’ll definitely want to bookmark.
The Best PPC Blogs To Follow
To help you in your quest to increase your ROI from PPC, we’ve scoured the web to find you the best blogs full of great advice and ideas. The chances are you may have already heard of some, but hopefully, there are plenty of new ones you haven’t. Combine these with listening to PPC podcasts, and you should always be up to date in the world of paid search.
1. Google Ads Blog
Top Blog Posts:
- It’s Now Free To Sell on Google
- Meet Your Marketing Objectives With Helpful Tools and Automation
- Grow Your Games Business With New Ads Solutions
The first site on our blog list should come as no surprise as its the official Google Ads blog. The largest PPC network out there, it’s crucial you keep up to date with what they’re changing. If you want the latest news and information on what Google is doing to improve their platform, then this is the blog you should read.
With official blog posts from Google full of news, tips, and information, this blog really has it all. Updated every week with fresh content, you won’t have to wait long for a new blog post.
Not that you won’t already be busy enough reading the hundreds upon hundreds of in-depth posts already listed.
To keep up to date with Google Ads and the exciting new and upcoming features, be sure to give this blog a regular read and save it to your bookmarks.
2. PPC Hero Blog
Top Blog Posts:
- How to Find Missing Search Terms for Google Ads
- Common PPC Reporting Pitfalls
- Running Smart Shopping Alongside Regular Shopping
As the name suggests, PPC Hero is an excellent PPC blog full of all things related to Google Ads, Facebook Ads and more. If you need a hero to help boost your conversions and paid search ROI then good news, you’ve found him!
Ran by the PPC agency Hanapin marketing, the website has plenty of blog posts covering a range of topics from simple guides to detailed PPC analysis. With several new blog posts posted every week, you’ll be impatiently bashing that refresh button to get the latest PPC news.
If you do end up reading everything on the blog, then you should also check out their excellent resources page. The page is full of webinars, white papers, and industry reports, all relating to PPC of course!
3. WordStream Blog
Top Blog Posts:
- How to Use Paid Social for Holiday Ecommerce Success in 2020
- 21 Essential Tips & Tools for Running International Google Ads
- How to Easily Get More Calls Using Facebook Click-To-Call Ads
The next blog on our list is WordStream which offers a range of practical PPC guides and tutorials to help improve your PPC results across multiple platforms. Having been in the PPC industry for many years and knowing what makes a successful campaign, WordStream has very kindly shared some of their awesome PPC knowledge.
Their blog is full of detailed, in-depth guides that will have even the most inexperienced PPC users up and running in no time. Updated almost daily from a range of different authors and contributors, this blog is definitely one to add to your bookmarks list.
If you take the time to study and implement the information in these guides, you’ll certainly see a noticeable improvement in your campaigns.
4. HubSpot Blog
Top Blog Posts:
- 13 Examples of Facebook Ads That Actually Work
- The Ultimate Guide to Google Ads
- How to Create Facebook Video Ads
One of the best websites for all things digital marketing related, Hubspot also has a pretty awesome PPC marketing blog. With a mixture of hands-on guides, infographics and surveys, this blog is a treasure cove of information for every marketer.
Featuring the work from a range of different authors and contributors, the blog might not get updated as regularly as the others, but that’s because they’re working on quality content.
If you get round to reading all the PPC blog posts, then don’t forget there are plenty of other digital marketing related posts. If you want some tips on how to improve your call to action or conversion rate, then be sure to check out those different sections.
5. Lunio Blog
Top Blog Posts:
- The Best Google Ads Extensions To Improve Your PPC Campaigns
- 12 PPC Formulas For Google Sheets Not In Microsoft Excel
- What Is Bot Traffic? How Traffic Bots Are Causing Havoc
You might think it’s a bit cheeky putting ourselves in this blog list, but hear us out! Many PPC blogs will help you increase your clicks, conversions, and ROI by editing your ads and testing different variations.
However, what they don’t cover is how to battle one of the most common problems in PPC: Click fraud.
This huge problem affects almost everyone who uses pay per click marketing of any kind and no matter if you’re a small user or large agency, you’ll still feel the effects. To help you combat this, our blog is dedicated to helping you reduce click fraud on your PPC campaigns.
In addition to click fraud and cybersecurity articles, we also cover a range of general PPC topics including Facebook Ads, Pinterest Ads and of course, the popular Google Ads.
6. Search Engine Land
Top Blog Posts:
- Top Tips To Improve Your Google Quality Score
- 5 Tips For Starting International PPC
- Life After Google Shopping: Don’t Be A One-trick Pony
Another popular pay per click blog known for its authority articles and advice is Search Engine Land. The name might sound weird for a PPC blog, but that’s because it covers all aspects of digital and search engine marketing.
Divided into several categories, not only will you learn about how to improve your paid search campaigns, but you’ll also discover lots of helpful tips and tweaks.
Aside from the paid search section, Search Engine Land also has great SEO and SEM sections covering the latest changes in Google’s search engine. Since PPC and Google search are so closely related, keeping up to date on search engine updates is also really useful. With so many high-quality articles, Search Engine Land is definitely a great place to improve your knowledge.
7. KlientBoost Blog
Top Blog Posts:
- 163 Facebook Ad Examples You Can’t Help But Copy
- PPC Keyword Match Types: The Ultimate Guide To Creating A Killer Strategy
- Hybrid Bidding: A Better Google Ads Bidding Strategy You Haven’t Tried
When it comes to learning about new PPC strategies, nothing is better than learning from the pros. The team over at KlientBoost manage hundreds of client’s PPC accounts, ensuring they get the best results and return from their money across all platforms.
The best thing is, if you visit their blog, they’ll give you plenty of tips and tricks on how to improve your own PPC campaigns yourself. Full of articles ranging from Google Ads to Facebook Ads and more, this blog has plenty of original and well thought out content for everyone to enjoy.
With plenty of mega guides, digital marketing advice, and how-to tutorials, the KlientBoost blog is an excellent resource for any digital marketer looking to up their game.
8. SEMrush Blog
Top Blog Posts:
- How to Get Started with PPC Automation in 7 Steps
- 6 Steps to Attracting Paid Traffic That Converts
- How to Build A Winning Creative: An Analysis of Over 10 Million Native Ads
If you work in digital marketing, then the chances are you’ve heard or even used SEMrush at some point in your career. Known for their digital marketing platform that helps with keyword research and competitor analysis, SEMrush also has its own blog full of hidden goodies.
As you’d expect, their blog contains plenty of articles in the form of guides and tutorials, which cover the latest features across multiple PPC platforms. A large number of their contributors are also experienced experts who manage large paid search agencies and have decades of experience running campaigns.
You might think that because it’s the blog of a PPC tool, all their articles are going to be about their tool. In fact, most of the articles on the blog cover plenty of free tools such as Google’s keyword planner, meaning it’s suitable for even non-SEMrush subscribers.
9. Neil Patel Blog
Top Blog Posts:
- 21 Ways to Improve Your Facebook Ads With Better Targeting
- Why Cost Per Click Doesn’t Matter
- How to Stop Competitors from Profiting from Your Brand Searches
Neil Patel is a very well known figure in the digital marketing industry. Primarily known for his website, Neil posts a range of articles on his blog that covers everything from content marketing to pay per click marketing.
An excellent resource for any PPC beginner, Neil’s website is packed with continually updated articles, guides and tutorials on how to improve your online marketing.
For anyone who doesn’t know their PPC from their PPV, then Neil’s website is a great starting point. With plenty of additional video content, his tutorials are sure to help anyone get a solid understanding of how the world of pay per click works.
Hopefully, you’ve found plenty of new blogs to keep up to date on the latest paid search news and changes. A key part of being a PPC manager is to keep up to date with all the new changes and the latest tricks. By spending some time reading these blogs, you should notice a significant improvement in your PPC knowledge.
