PPC Statistics You Need to Know In 2021

50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link.

Unbounce

One-third of people (33%) click on a paid search ad because it directly answers their search query.

Clutch.co

89% of the traffic generated by Google Ads is not replaced by organic clicks when ads are paused.

Google AI Blog